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Criminal Defense Law Firm Case Study
Basic Overview
Attorney Miller Leonard has practiced law for nearly 20 years. He is a former State Prosecutor, Federal Prosecutor, Special Prosecutor, and Public Defender. Having worked as both a prosecuting attorney and a defense attorney, Miller has a comprehensive understanding of the criminal justice system. His criminal defense clients benefit immeasurably from this deep understanding of criminal law.
Their main objective was to generate leads and increase the number of leads contacting his firm for criminal defense. We updated his entire online presence, including his website, Google My Business, ranking for local SEO, and social media pages.
Results Generated
- 4-7 leads generated weekly
- Increased website traffic by over 66 percent
- Miller Leonard was featured on MarketWatch, Fox News, Digital Journal, and many more
How Digital Marketing Will Grow Your Criminal Defense Law Firm?
Digital marketing is your law firm’s entire online identity. Therefore, your company must have an up-to-date WordPress website, is being found on search engines with search engine optimization, has an active and engaging social media presence, generates 5-star reviews, and create content that paints your company as the experts.
So, how will digital marketing grow your business? The way consumers make buying decisions has already transitioned to the online world. When consumers are looking for a company to use, they will hop on Google, perform a search, click on the first result, look at their website, check the reviews, and then make a buying decision if they like what they see.
With the help of a digital marketing company such as WiseGuys Digital Marketing, we can get your company in front of ready-to-buy customers. WiseGuys Digital Marketing has written two National Bestselling Books, 2021 & 2022 KC Chamber of Commerce Small Business Superstar.
WiseGuys Digital Marketing
what does our process look like?
The first step we take when working with a potential client is we do an entire scan of the business’s online identity. We want to understand where their online presence is currently at. We also want to see how their target market makes buying decisions in their marketplace. For example, do they hop on Google and perform a search? How much research do they do before making a buying decision?
Is it a snap decision, or does the consumer perform a bunch of research? All of this is vital to the success of digital marketing. After we perform our market research, we show you where your company lacks and the services we will perform to generate results for your company. Finally, we will outline the timeline and the results to expect to ensure we are on the same page!
Growing Your Law Firm Has Never Been Easier
The Focus Marketing Method outlined in our National Bestselling book Quit Competing, Start Dominating has tripled and even quadrupled the growth of Home Service Companies across the United States.
Should Your Criminal Defense Law Firm Have A Website?
Yes, your law firm needs a website in today’s day and age! A good way to look at your website is your online storefront. These days so much research is done online that you must make sure that your website is something you are proud of. You would never let a potential client come into your office or storefront when it is disgusting; make sure they don’t see an outdated or absent website!
What Does It Take To Have A Good Criminal Defense Law Firm Website?
One of the most common questions I get from my clients is, “what makes a good website?” Now, before I answer this question, I always hit them with a follow-up question. “What are you looking to get out of it?” You see, what makes a good website is having it achieve what it was created to do. If you created a website to generate leads and, for some reason, never generates leads, then the website sucks!
Your site needs to have a purpose, and once you have identified that purpose, you can build a site around that. When you just want to show off previous work, client testimonials, and the services you provide, there is simply no need to buy a massively expensive website.
Where Should Your Law Firm's Website Be Made?
Here at WiseGuys Digital Marketing, we use WordPress exclusively for creating our customers’ websites. WordPress websites consist of around 43% of the entire internet, and for good reasons. WordPress websites are the most customizable and are amazing to optimize for search engines.
Tools such as GoDaddy and Wix are great for starters, but here at WiseGuys Digital Marketing, we do not recommend them for long-term growth and prosperity. If you are looking for a drag and drop option for WordPress, use the plug-in Elementor. We love using this tool, and it is very easy to learn as a beginner! With that being said, you want a professional to ensure your online home is representing your company in the best possible way. WiseGuys can help walk you through the process if you have any questions!
Grow Your Law Firm with Local Search Engine Optimization
Local SEO is vital for almost every business, especially law firms, because nearly 46% of Google searches are done with local intent, meaning that people are looking for products and services in their city. Also, the term “Near me” has grown 150 percent faster than traditional search terms. (Google)
Google Business Profile Optimization SEO 2022 || How To Rank Google My Business Page #1 Quickly!
Digital Marketing Books To Help Grow Your Criminal Defense Law Firm
WiseGuys has written two books on digital marketing, the first is Marketing Secrets of the Ultra-Wealthy, this book will teach you everything you need to know to grow your company with digital marketing. Get the book here today!
The second is Quit Competing, Start Dominating. Below is a video we created that goes over the FOCUS Marketing Method in detail! Learn Grow Your Company with Digital Marketing!
