Why You Need To Rank On Google Maps
Improve Your Online Presence
Our proven SEO process helps your customers find your services on Google, Bing, or wherever they are searching online.
Increase Sales and Leads
Optimizing your website for organic search and adding conversion elements to your site help gain trust with Google and win potential customers over.
Build
Trust
Developing informative content, strategic link building, and quality reviews are a few of the ways we help home service businesses build authority and relevance.
Stand Out from Your Competitors
Whether you like it or not, you’re in competition for your customers’ business. A strong online presence is key to your company’s success.
Rank Higher than your competitors with
Local Search Engine Optimization
What is Local SEO?
Local SEO or SEO for local businesses differs from traditional organic search results by representing a local business instead of a normal webpage and appearing at the top of the search results on a map listing.
As a result, users can get business contact details, opening hours and reviews, and find the information they need quickly and easily, instead of having to dig around a clunky business site.
Why Use Local SEO?
- 4 in 5 consumers use search engines to find local information
- 50% of consumers who conducted a local search on their smartphone visited or called the company within the day
- The top three results in local seo capture 80% of the clicks and calls
Our award-winning local sEO services
What will WiseGuys Do to rank your business #1?
Ranking high with Local SEO takes a different approach than the regular SEO methods. Google’s algorithm is looking for a different set of signals to determine the popularity of a business to decide how high to rank it in the search results.
With traditional SEO methods, generating links from around the world wouldn’t be very helpful if you owned a local donut shop. Instead, a better indicator of the importance would be the mention of the business’s name, address, and phone number across the web, customer reviews and details on the website that show the business is based in the area being searched.
Ranking Factors
What does Google look at when ranking your business for local SEO?
- Proximity of the address to the area being searched
- Proper Google My Business category associations
- Quality and authority of inbound links
- Consistency of business information on primary sources such as website and Google My Business
- Domain authority of website
- Product/service keyword in Google My Business Title
- Name, Address, Phone Number Citations (NAP Citations)
- The number of reviews your business listings have
Create a Website For Local SEO
Your company needs to have a website designed to rank for local searches.
How does your target market make buying decisions? Here how. They pull out their smartphone, open Google, search for “Plumbers near me” or “Air Conditioning Company Kansas City,” and choose one of the top three companies.
If your company is not one of the top three in the Local Map Pack, you miss out on this lead and THOUSANDS more like it every month.
Here at WiseGuys Digital Marketing, we are experts in getting companies to the #1 position for their industry and city.
JRK Flooring Ranks #1 In Kansas City For Hardwood Refinishing!
Ready to dominate local search results?
Get a free Local Search Audit now!
WiseGuys is Nationally recognized for our Local SEO work. See where your business stands and how we can drastically increase the number of clients that choose your company over the competition!
Grow Your Business with Local Search Engine Optimization
Local SEO is vital for almost every business because nearly 46% of Google searches are done with local intent, meaning that people are looking for products and services in their city. Also, the term “Near me” has grown 150 percent faster than traditional search terms. (Google)
Google has a different set of ranking factors that determine the result that it will pull up for local searches. Below are the different sets that Google uses to rank your local listing.
- The location that the person is searching from
- Name, address, and Phone citations
- Presence of Google My Business listing
- Keywords used in Google My Business profile
- The sentiment of online reviews
- Keywords used in online reviews
- Number of “check-ins” at that location
- Shares on social media
First Local SEO Ranking Factor: The Location The Person Is Searching From
The first factor on our list is “the location the person is searching from.” This is the most fundamental characteristic of Local SEO. When you are looking for a Pizza restaurant to go to, you are not interested in seeing results from Seattle if you are in Kansas City. When you search for “Pizza Near Me,” you will get the closest pizza joints.
Second Local SEO Ranking Factor: NAP Citations
The second factor on the list is “NAP Citations.” As I stated briefly in the section prior, NAP stands for name, address, and phone number for your business. Why is this important? You see, this is how Google confirms that all of your business information is correct. The more often they see the NAP citations, the more confident they are with promoting your business. That is why it is crucial to get consistent NAP citations on as many reputable websites as you can! A few websites include Facebook, Yelp, and Google Business Profile.
Third and Fourth Local SEO Factor: Presence of Google My Business
The Third and Fourth Factor on our list is the Presence of Google My Business listing and the Keywords used in Google Business Listing. Here is the most current information on optimizing your Google Business listing.
Fifth Local SEO Ranking Factor: The Sentiment of Online Reviews
The Fifth Factor on our list is “The Sentiment of Online Reviews.” Now you might be wondering, “why are reviews so important to have?” Here is why. Over 15.4% of the way Google Ranks you is based on how many reviews you have and what rating they are. If you have no reviews or a bunch of one-star reviews, you are simply not going to rank as high.
Sixth Local SEO Ranking Factor: Keywords used in Online Reviews
The Sixth Factor on our list is “Keywords used in Online Reviews.” What does that mean? For example, if you are a pizza restaurant in Kansas City, a perfect review would look like, “ABC Pizza here in Kansas City is the best! I cannot wait to come back!” Whenever possible, try and get your client to include the city and primary keywords you want to rank for!
Seventh Local SEO Ranking Factor: Number of check-ins at the location
The Seventh Factor on our list is the “Number of check-ins at the location.” This can happen on pretty much any social media site or Google. For example, a health club by my house offers 10% off to people who check-in via their Facebook page. With this method, they get views from the person’s Facebook friends, which helps them rank higher on local searches. Smart.
Eighth Local SEO Ranking Factor: Shares on Social Media
The Eighth Factor is “Shares on Social Media.” This is also why it is crucial to post content and information on your Facebook page that your target market will interact with and share.
What do you think is the most important factor that Google uses when ranking businesses online? Google My Business signals. That is why it is important to make sure you take the time and show your GMB profile a lot of attention. Generate a massive amount of reviews and continuously update and add photos to your GMB profile.
Always remember, Google is notorious for changing the qualities they look for when ranking sites. Ensure you are checking to ensure the information in this section is accurate and will help you rank higher on Google For Local Searches.
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WiseGuys is Nationally recognized for its digital marketing work. See where your business stands and how we can drastically increase the number of clients that choose your company over the competition!
